Finland may seem like a cold and desolate place during winter, but during summer it is a bustling music festival filled paradise. As a Nordic design capital, Helsinki has a vibrant art and fashion scene, which has the world looking towards the Arctic Circle every season. To show you a bit of Helsinki and its lively spirit I had a photo shoot specially conceived for YoHipster featuring R/H the Label.
While several fashion brands have made it to New York and Tokyo, this summer R/H the Label has become the first Scandinavia fashion brand to create a collection in collaboration with a Music Festival, the Flow Festival
The Flow Festival is the biggest festival in Finland and in its ten years it has featured heavy hitters such as Kanye West, Lilly Allen and Björk. The festival also has a very interesting venue (an old factory) and it is well known for having the best festival food around which includes Reindeer and other gourmet dishes. In the past the festival has been well known due to their trendsetting attendees, the documentaries, and art expositions year by year. This year is no different as they have a top-notch lineup, which includes Azaelia Banks, Nick Cave and the Bad Seed, Grimes, The Knife and Alicia Keys, among 70 other performers from around the world.
According to R/H the Label, the collection is designed to reflect the musicality and creativity of the young people of Helsinki. It will only be sold for a limited time and features a specially designed print for the Festival. The collection is made up of a dress, a scarf and snap-back cap in the Piano print created for the occasion and three t-shirts and earrings in the Flow Festival Mint and Peach colors.
The models were chosen because they are young interesting people from Finland. Leena Leele Luuri (purple hair) has recently been elected as Miss Gay Finland, Anna-Maija Lahti is Finnish Student/Actress doing her studies in the UK and soon in Los Angeles, and Henri Karttunen is a University of Vaasa Finance student and blogger from Helsinki.
The models wore the R/H for Flow Collection and the SS/13 R/H Rainy Summer Collection. The pictures were taken all over the design district and the Helsinki pier and reflect the bold spirit of summer and showcase the collection with some Motown/Hip Hop influences keeping in mind the urban surroundings of the Helsinki Design district and pier.
R/H is the brainchild of Hanna Riiheläinen and Emilia Hernesniemi who met while in University in Helsinki and after working for the prestigious Agency V in Berlin While and Zac Posen in New York. R/H won the “Newcomer of the Year” Award from the ELLE Style Awards in Finland and the label has premiered its past collections in St. Petersburg, Russia and Copenhagen, Denmark.
Write-Up and photographs courtesy of Beto Guzman Abundes
Hair & Make-Up for Luuri by a.k.a. Luova
Blogger and Photographer. Intern in Fashion in Finland for two summers, first in Ivana Helsinki and now R/H. Student in the Masters Program in Intercultural Studies in Communication and Administration in the University of Vaasa. From Baja California, Mexico but now living in Helsinki, Finland.