Behind the Scenes – Creating American Airlines New Look, Logo and Livery

Published On January 17, 2013 | By Paul Arthur | Archives, Art+Design, Lifestyle

Catch a glimpse of the new American Airlines look from the creative minds behind the evolution of the brand. This video features a narrative from the creative team as well as shots of the physical evolution of this iconic airlines featuring their new “flight symbol” or what they’re calling the evolution of the eagle and the new aesthetic of the aircrafts, enjoy!

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Miami born Producer/DJ idea man. How'd you come up with such an idea, Paul? What can I say? It's like a gift, you know? It's like I can't control it.

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